When and how did you become part of the company?
I started on July 17, 2017, that is, just 6 years ago. At that time, we were at the former headquarters in Molina de Segura. My first step in Primafrio was to carry out an intensive training of all departments of the company to analyze the American market and to take responsibility for the R+D+i department.
In your opinion, what qualities would you highlight about the company, and what do you think are the values that best define us?
Undoubtedly, the determination and resilience that the Group has shown since its origins with so much work, sacrifice and passion. Being the leader in such a competitive sector, with so many barriers and so much pressure from the temperature-controlled logistics supply chain, has a lot of merit; for it is not about being the leader but about staying the course and being the example to follow in the sector. We are proud, therefore, to have had the opportunity to contribute to this mission.
What do you think is our main strength?
That despite being a large company and the difficulties we have overcome, we are a united family that has not stopped believing in a better future. The ownership, unlike many large companies, manages the company and this is very positive because it has the vision and knowledge in real time of everything that happens. In addition, the three generations have always been accessible and close to be able to share any thoughts, problems or suggestions, helping as much as possible.
After 60 years: what are you most proud of?
What I am most proud of is that Primafrio today is not only the leader in transport and logistics in Europe, but also in research and development (R&D&I) through European programs and projects entrusted to us by the European Commission and other partners (universities, OEMs, technology and research centers), as well as being the world leader and reference in ESG (Environment, Social, Governance).
Do you have any remarkable experiences or moments that you remember in a special way?
There are many memories that I keep because from all of them, I have always learned something new. For example, when Juan Conesa and I used to travel with Mr. José to the most advanced research centers and he always gave us lessons, as well as all the experts who met us. “I am not an engineer and I don’t understand these things, but I am an inventor like my father and I don’t need plans or those drawings that you do. I do it in record time and you haven’t even started” or when Mr. José sat next to me “Valverde, what project are you doing, tell me about it? I had already invented that, but I didn’t have the tools you young people have now”.
